Examining Lincoln’s Success in China

Lincoln has always been considered one of the classiest and most stylish luxury automobiles out there, and now the brand’s good-taste and sophistication has spread its influence all the way to China – and boy do they love Lincoln over there!

2015 marked the first full year of sales in China and, by the end of December, Lincoln had sold 11,630 models across the country. Lincoln’s success in China is likely due to both the 33 new Lincoln dealerships opened in the country (eight more than was originally planned) and Lincoln’s solid legacy of ultimate luxury and style. The reliability and personal experience of “The Lincoln Way,” a full-service, full-immersion lifestyle enhanced by the Lincoln brand surely didn’t hurt their sales, either.

Lincoln’s huge success in China will continue to grow as the brand plans to reach 60 dealerships in 50 cities by the end of 2016, plus the reintroduction of the classic full-size luxury sedan, the Lincoln Continental.

Lincoln’s success in China

 

Ford and Lincoln October Sales Look Promising

Lincoln October sales

Ford and Lincoln October sales looked extremely promising last month—especially for the luxury brand, which experienced its best October sales results in seven years.

Three Ford models stood out from the rest for their outstanding performances, including the Fusion, Escape, Explorer and Transit Connect.

Sales of the Fusion, one of our favorites here at Shults Ford Lincoln of Wexford, totaled 22,846 vehicles, an increase of 5 percent that brought the car to its best-ever October sales performance since its launch back in 2005.

The Escape also posted its best-ever October with a 12 percent increase over the same month last year. Meanwhile, Explorer sales increased 6 percent, marking its best performance since 2004.

At the risk of sounding like a broken record, the Transit Connect also posted its best-ever October performance, with 4,068 vehicles sold, up 28 percent.

At Lincoln, it was the hot new MKC that helped lift the brand to its best October since 2007. With its best sales yet last month, the MKC helped Lincoln post a 25 percent gain and the brand’s best October results since 2007.