After the enormously successful Lincoln advertisements starring Oscar-winning actor Matthew McConaughey debuted last year, Lincoln is at it again.
New advertisements for the luxurious 2016 Lincoln MKX utilize the actor’s fame and handsome mug once again, this time directed by Oscar-nominated directed Gus Van Sant. You can check out one of the ads here, courtesy of YouTube.
The ads aim to highlight the luxurious, atmospheric feeling provided by the new Lincoln MKX, which, like the ads says, “stays with you.” Whether or not this new line of ads will end up parodied on Saturday Night Live (like the last batch) remains unknown.
Last year’s ads were enormously successful, with various parodies and jokes that followed only increasing the sales for the Lincoln MKC by about 25 percent. These new Matthew McConaughey ads certainly can’t hurt.
If you’d like to check out the 2016 Lincoln MKX or are interested in any other Lincoln models, feel free to contact us or visit us here at Shults Ford Lincoln of Wexford.
The Lincoln Motor Company is expanding its Driven to Give program to include The Association of Junior Leagues International (AJLI) and Matthew McConaughey’s just keep living Foundation.
The automaker will donate $25 for each test drive conducted at two of AJLI’s conferences this year, split between the association itself and the local Junior League. The first conference has already occurred at the Hyatt Regency Century Plaza in LA during April 16-18. The second will take place Sept. 17-19 in New Orleans during a fall leadership conference.
In addition, Lincoln will donate $20 to Matthew McConaughey’s just keep living Foundation for every test drive taken in the new 2016 MKX crossover at dealerships nationwide, including Shults Ford Lincoln of Wexford. If the test-driver so chooses, of course.
Since 2011, Lincoln has donated more than $4 million to schools and charities through its Driven to Give program. We’re proud to be a part of it!
Three years ago, Matthew McConaughey stepped into the role of “The Lincoln Lawyer,” a movie about a lawyer who works right out of the back of his Lincoln Town Car. That movie started a career renaissance for McConaughey (appropriately, if obviously, named the “McConaissance” by the internet)—a favor the brand is hoping McConaughey can return now. Lincoln has hired McConaughey to be a “storyteller” in a series of new ad campaigns across multiple formats, including both television and digital spots. He won’t be selling his character’s office, the Town Car, though. Lincoln has discontinued that vehicle, aiming to capture more of today’s youth market with new offerings like the MKC, a stylish compact crossover.
“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” McConaughey said. “Lincoln is an iconic, American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they’re doing a good job.
Well, there you have it. The MKC—and Lincoln in general—has got one of Hollywood’s favorite actor’s approval. We guarantee it will have your approval too, so come see us here at Shults Ford Lincoln of Wexford today to test drive it yourself.