Lincoln is upping its luxury game with their new “Black Label” experience, which was revealed earlier this month. This upgrade will provide an even more premium feel to the interiors of Lincoln vehicles, making trips all the more comfortable.
Black Label is being described as “upscale, customized vehicle interiors and membership perks,” and the movement will hit 32 Lincoln dealerships in six different states next month, for vehicles such as the new MKC crossover and the MKZ sedan.
The upgrade option – which can be purchased for about $5,995 – puts Venetian leather in your car as well as a list of exclusive colors. Once the upgrade is purchased, owners are also eligible to join the Black Label club, for car washes and detailing among other perks.
“It is the ultimate expression of what the Lincoln brand will stand for,” said group marketing manager for Lincoln, Andrew Frick in USA Today.
Are you excited about the Lincoln Black Label experience? For more information or to check out our Lincoln models here at Shults Ford Lincoln of Wexford, stop by today for a test drive.