If there’s one thing Ford fans know, it’s that the automaker is famous for being “Ford Tough.” However, Ford has an all-new slogan rolling out with its fresh ad campaign – Ford Proud.
The “Built Ford Proud” ad campaign debuted during the Michigan-Michigan State football game on October 21st. The purpose of the campaign is to focus on a different aspect of Ford – one that many Ford customers may not consider. Shifting from Ford “Tough” to Ford “Proud” focuses on loyalty and family.
Matt Van Dyke, Ford’s director of marketing communications, says the theme is intended to be “one umbrella that brings together” the entire lineup of Ford vehicles, from compact cars to commercial vans. Instead of just focusing on “tough,” which refers to trucks, the word “proud” instead applies to all Ford vehicles.
The ads also highlight one very important aspect of Ford – it’s a family name. Unlike many brands that are the result of mergers, Ford has always been “Ford” since its inception in 1903. One television ad says, “Let the other guys keep dreaming about the future, we’ll be the ones building it” while print ads read, “Born in Detroit. Made in America. Famous Worldwide.”
There’s plenty to be proud of with Ford. Come down to Shults Ford Lincoln Wexford today to explore what Ford Proud can mean to you.
Today, St. Patrick’s Day is a day we celebrate all things Irish. But do you know where this day comes from? We are going to share the history of St. Patrick’s Day with you.
In Ireland, St. Patrick’s Day has been celebrated for over 1,000 years. It celebrates St. Patrick, who worked as a missionary. He incorporated a number of traditional Irish symbols into his teachings. It is believed that St. Patrick died on March 17th, which is why that day is St. Patrick’s Day.
The tradition made its way into the United States, and the very first St. Patrick’s Day parade was held on March 17, 1762 in New York City.
Over the years, the popularity of St. Patrick’s Day continued to grow with more parades being held across the country, including here in Pittsburgh. If you are going to the Pittsburgh St. Patrick’s Day Parade this year, be sure to drive your Ford. With technologies such as back-up cameras, park assist, and blind spot alerts, your Ford will make sure you get there safely and squeeze into the perfect parking spot with ease.
You can even stop by Shults Ford Lincoln of Wexford and pick out a new car in your favorite shade of green!
We all love spending time with our loved ones, watching an exciting show, and taking part in fun activities. But, new research from Ford shows that sports cars are a great way to feel good, especially if you drive them every day.
According to experts, “buzz moments” play a key role in our overall well-being. In Ford’s study, volunteers were hooked up to monitoring equipment that would track their heart rate and other biometric details to see which activities gave them the most “buzz moments.”
They then took part in activities like riding a roller coaster, sharing a passionate kiss with a loved one, taking a salsa dancing class, and driving a Ford performance car. Of all of these and other activities, only riding a roller coaster delivered more excitement than driving a sports car.
“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr. Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”
To try this experiment for yourself, you can test drive a thrilling Ford Mustang or other fun-to-drive Fords right here at Shults Ford Lincoln of Wexford.
Ford is going green. Recently announcing the Drive Sustainability effort, Ford teamed up to with nine other major automotive companies to make the auto-manufacturing process eco-friendly. The other automotive companies include BMW, Mercedes, Honda, Jaguar, Land Rover, Scania CV AB, Toyota, Volkswagen, and Volvo. This is just one of many steps Ford is taking to become more environmentally friendly.
According to Ford, the Drive Sustainability effort will establish a Raw Materials Observatory to address environmental concerns and ethical issues that occur when finding raw materials for the auto industry. Ford itself has suppliers in more than 60 countries, which means it sources materials from all over the world.
“This is a perfect opportunity for an integrated approach amongst auto companies to come together and share a common platform for how we look at some of the very important aspects of sustainability, like working conditions and our collective environmental footprint,” said Bob Holycross, VP of Sustainability at Ford Europe.
In particular, this Drive Sustainability effort will help when sourcing materials like mica, cobalt, rubber and leather. Plus, Ford is holding the World Excellence Awards for those companies that excel in eco-friendly applications. Here at Shults Ford Lincoln Wexford, we couldn’t be prouder to be associated with the fantastic Ford family.
It doesn’t matter if you’re looking for an efficient family car or a stylish daily commuter. The 2018 Ford Focus is so versatile that it’s a great pick for many lifestyles. Here are three things that the crew at Shults Ford Lincoln Wexford loves about the 2018 Ford Focus.
Hatchback or Sedan
The Ford Focus is larger than the super compact five-door Ford Fiesta. But this car is still maneuverable and nimble. Plus, drivers can choose between a classy sedan style or a sporty, spacious hatchback.
Apple CarPlay™ and Android Auto™
These available tools allow drivers to sync their smartphones with Ford’s infotainment system, and they’re completely changing the driving experience. You can connect with friends and family through voice-activated calling and texting, or pull up your favorite saved playlist or your handiest smartphone app.
When we say the 2018 Ford Focus is versatile, we’re making an understatement. This Car comes with multiple powertrains and trims—including an all-electric version with a 115-mile driving range and a 107 combined MPGe.*
If you’re looking for something stylish and affordable that you can customize to meet your needs, you don’t want to miss taking a look at the 2018 Ford Fusion. Stop in at Shults Ford Lincoln Wexford today to start building your perfect compact car.
Many people say that fall is their favorite time of year, and we have to agree. With the cool weather, delicious food, crisp outdoor smells, and getting to wear your favorite cozy clothes, how could it not be your favorite? Here are some great ways to experience fall in Pittsburgh.
- Go apple picking. There are a number of local farms in the Pittsburgh area that let you pick your own apples. Try Simmons Farm in McMurray, Spergel Orchards in Wexford, or Half Crown Hill Orchard in McDonald.
- Visit fall festivals. There are plenty of festivals to choose from this fall. Visit Seven Springs any weekend in October for the Autumnfest or try the Pittsburgh Zombie Fest on October 7th.
- Go through a corn maze. There are a number of corn mazes near Pittsburgh. Try out the Giant Living Maze at Schramm Farms in Jeanette or a more complicated one at Shenot Farms in Wexford.
- Go running. Running for fun is something a lot of people do. Sign up for the Pittsburgh Penguins 6.6K on October 15th or the EQT Pittsburgh 10 Miler on November 5th.
What are your favorite fall activities here in Pittsburgh? If car shopping is one of them, pay us a visit at Shults Ford Lincoln of Wexford.
Technology is moving forward faster than ever, and the automotive industry is going right along with it. One of the latest innovations that Ford is using to help its designers is Microsoft HoloLens technology. This is a wearable, mixed-reality device that projects a sort of hologram on top of a physical object, like a car.
By using this device, designers are able to visualize what a new color, shape, texture, or design will look like on a vehicle in a matter of minutes or hours instead of the weeks or months it can take by waiting for a clay sculpture. Ford has been piloting this technology for over a year now.
When a designer is wearing the HoloLens headset, it scans the environment to create a highly-precise mapping of the object and area. This allows it to render hologram images from the correct angle when looking at an object.
“It’s amazing we can combine the old and the new – clay models and holograms – in a way that both saves time and allows designers to experiment and iterate quickly to dream up even more stylish, clever vehicles,” says Jim Holland, Ford vice president, vehicle component and systems engineering.
Here at Shults Ford Lincoln of Wexford, we are excited to see Ford using this innovative technology and can’t wait to see what designs are born from this project.
The Savor Pittsburgh event is right around the corner. Held on Thursday, September 28 at the Petersen Events Center, you can sample some of the best cuisine in the Pittsburgh area. Serving top-notch foods, chefs from around the region will ultimately compete for the prestigious “Dish of the Year” title.
Currently in its 12th year, the Savor Pittsburgh event is designed as a fundraiser for the Magee-Womens Research Institute. Promoting women’s and infant’s health, the Magee-Womens Research Institute studies cancer prevention, fertility treatment, and women’s health. Tickets for general admission (6:30pm to 10:00pm) are just $75, while the VIP tickets (including the reception at 6:00pm) cost $150, according to the official website.
Savor Pittsburgh is a 21+ event, so be sure to bring your ID. You should also wear cocktail casual attire, and, if you plan on drinking, secure a safe ride home before the event. Special guests include No Bad Juju, featuring Chris Jamison from The Voice.
There will be more than 20 restaurants from the Pittsburgh area in attendance, as well as a silent auction and raffle items. This is one event you simply don’t want to miss. Here at Shults Ford Lincoln Wexford, we can’t wait for Savor Pittsburgh.
Many pizza companies say they’ll deliver in 30 minutes or less, but can any of them say your pizza will be delivered in a self-driving car? Partnering with Domino’s Pizza, Ford recently began consumer research on autonomous vehicle technologies in the food industry. Though it might sound a bit strange, this is the one of many steps the Ford brand is making toward revolutionizing the car industry.
Ford autonomous vehicle technology is unlike anything you’ve ever seen before. Currently, the brand is considering how we can better integrate self-driving cars into everyday circumstances—like delivering pizzas. According to Ford, the partnership with Domino’s is part of a larger move to increase its understanding of how self-driving cars can support the movement of people and goods in the US.
“As delivery experts, we’ve been watching the development of self-driving vehicles with great interest as we believe transportation is undergoing fundamental, dramatic change,” said Patrick Doyle, Domino’s president and CEO. “We pride ourselves on being technology leaders and are excited to help lead research into how self-driving vehicles may play a role in the future of pizza delivery. This is the first step in an ongoing process of testing that we plan to undertake with Ford.”
Here’s how it works. A customer orders a pizza and receives a distinct code. They can then track the self-driving car as it moves from their local store to their home. Then, the customer can punch the code into the side of the car and retrieve their pizza from the Domino’s Heatwave Compartment™–a specially designed space in the side of the car.
Although there’s no word yet about whether this technology will be implemented at a Domino’s near our location, it is evidence of Ford’s innovative thinking. At Shults Ford Lincoln Wexford, we can’t wait to see this self-driving technology in action in the near future.
Not long ago, Ford made a big change to America’s favorite pickup by giving the F-150 a heavy-duty aluminum body. This innovative strategy allowed the Ford F-150 to shed serious pounds, leading toward higher fuel efficiency and a more powerful performance.
Knowing the success of the aluminum-body Ford F-150 makes it extra exciting to announce that the new 2018 Ford Expedition will be receiving the same treatment. This full-size SUV has been a staple in the Ford lineup since 1997, but the 2018 model year will be a pivotal moment in its timeline. The aluminum body actually gains three inches in its wheelbase plus one inch more in both length and width, all while still dropping roughly 300 pounds. That means that this eight-passenger SUV will be offering a better performance than ever before.
Performance will also be enhanced by Ford’s new 10-speed automatic transmission, which will work with the 3.5-liter turbocharged V6 EcoBoost® engine. The 2018 Ford Expedition will also offer the Terrain Management System which can be paired with the available four-wheel drive, making almost any weather or terrain an easy feat to conquer.
The 2018 Ford Expedition will also feature nearly 40 new safety and technology features, including SYNC® 3 with Apple CarPlay and Android Auto. The 2018 Ford Expedition may still be a standard favorite, but the new version is anything but standard. Stop in at Shults Ford Wexford this fall to check out the new Ford Expedition.