Lincoln has always been considered one of the classiest and most stylish luxury automobiles out there, and now the brand’s good-taste and sophistication has spread its influence all the way to China – and boy do they love Lincoln over there!
2015 marked the first full year of sales in China and, by the end of December, Lincoln had sold 11,630 models across the country. Lincoln’s success in China is likely due to both the 33 new Lincoln dealerships opened in the country (eight more than was originally planned) and Lincoln’s solid legacy of ultimate luxury and style. The reliability and personal experience of “The Lincoln Way,” a full-service, full-immersion lifestyle enhanced by the Lincoln brand surely didn’t hurt their sales, either.
Lincoln’s huge success in China will continue to grow as the brand plans to reach 60 dealerships in 50 cities by the end of 2016, plus the reintroduction of the classic full-size luxury sedan, the Lincoln Continental.
Is there anything better than that new car smell? Well, according to Chinese consumers, there is – no smell at all. In an effort to appease its Chinese car customers, Lincoln eliminates its new car smell from vehicles bound for China.
According to representatives from Lincoln Motor Company, research indicates Chinese patrons are less than enthusiastic about the scent caused by new plastics, glue, and leather that most Americans find so appealing in new cars. “They don’t like it,” says Kumar Galhotra, Lincoln’s president. “We’ve gone through a very thorough process of understanding the materials that contribute to that smell.”
In an effective effort to remove the new car smell, some automakers are employing nose teams to inspect cars for odor and develop methods for its removal. Fortunately for the Chinese market, Lincoln workers simply put a container of carbon absorbent sheets into the Lincoln cabins before the vehicle is shipped to China – much like eliminating bad odors from the fridge with baking soda – and upon arrival, the smell has dissipated.
Come check out Shults Ford Lincoln of Wexford, where we promise you can enjoy that new car smell!