If there’s one thing Ford fans know, it’s that the automaker is famous for being “Ford Tough.” However, Ford has an all-new slogan rolling out with its fresh ad campaign – Ford Proud.
The “Built Ford Proud” ad campaign debuted during the Michigan-Michigan State football game on October 21st. The purpose of the campaign is to focus on a different aspect of Ford – one that many Ford customers may not consider. Shifting from Ford “Tough” to Ford “Proud” focuses on loyalty and family.
Matt Van Dyke, Ford’s director of marketing communications, says the theme is intended to be “one umbrella that brings together” the entire lineup of Ford vehicles, from compact cars to commercial vans. Instead of just focusing on “tough,” which refers to trucks, the word “proud” instead applies to all Ford vehicles.
The ads also highlight one very important aspect of Ford – it’s a family name. Unlike many brands that are the result of mergers, Ford has always been “Ford” since its inception in 1903. One television ad says, “Let the other guys keep dreaming about the future, we’ll be the ones building it” while print ads read, “Born in Detroit. Made in America. Famous Worldwide.”
There’s plenty to be proud of with Ford. Come down to Shults Ford Lincoln Wexford today to explore what Ford Proud can mean to you.