Examining Lincoln’s Success in China
Lincoln has always been considered one of the classiest and most stylish luxury automobiles out there, and now the brand’s good-taste and sophistication has spread its influence all the way to China – and boy do they love Lincoln over there!
2015 marked the first full year of sales in China and, by the end of December, Lincoln had sold 11,630 models across the country. Lincoln’s success in China is likely due to both the 33 new Lincoln dealerships opened in the country (eight more than was originally planned) and Lincoln’s solid legacy of ultimate luxury and style. The reliability and personal experience of “The Lincoln Way,” a full-service, full-immersion lifestyle enhanced by the Lincoln brand surely didn’t hurt their sales, either.
Lincoln’s huge success in China will continue to grow as the brand plans to reach 60 dealerships in 50 cities by the end of 2016, plus the reintroduction of the classic full-size luxury sedan, the Lincoln Continental.