Lincoln Eliminates its New Car Smell from China-bound Cars
Is there anything better than that new car smell? Well, according to Chinese consumers, there is – no smell at all. In an effort to appease its Chinese car customers, Lincoln eliminates its new car smell from vehicles bound for China.
According to representatives from Lincoln Motor Company, research indicates Chinese patrons are less than enthusiastic about the scent caused by new plastics, glue, and leather that most Americans find so appealing in new cars. “They don’t like it,” says Kumar Galhotra, Lincoln’s president. “We’ve gone through a very thorough process of understanding the materials that contribute to that smell.”
In an effective effort to remove the new car smell, some automakers are employing nose teams to inspect cars for odor and develop methods for its removal. Fortunately for the Chinese market, Lincoln workers simply put a container of carbon absorbent sheets into the Lincoln cabins before the vehicle is shipped to China – much like eliminating bad odors from the fridge with baking soda – and upon arrival, the smell has dissipated.
Come check out Shults Ford Lincoln of Wexford, where we promise you can enjoy that new car smell!