Lincoln has always been considered one of the classiest and most stylish luxury automobiles out there, and now the brand’s good-taste and sophistication has spread its influence all the way to China – and boy do they love Lincoln over there!
2015 marked the first full year of sales in China and, by the end of December, Lincoln had sold 11,630 models across the country. Lincoln’s success in China is likely due to both the 33 new Lincoln dealerships opened in the country (eight more than was originally planned) and Lincoln’s solid legacy of ultimate luxury and style. The reliability and personal experience of “The Lincoln Way,” a full-service, full-immersion lifestyle enhanced by the Lincoln brand surely didn’t hurt their sales, either.
Lincoln’s huge success in China will continue to grow as the brand plans to reach 60 dealerships in 50 cities by the end of 2016, plus the reintroduction of the classic full-size luxury sedan, the Lincoln Continental.
After the enormously successful Lincoln advertisements starring Oscar-winning actor Matthew McConaughey debuted last year, Lincoln is at it again.
New advertisements for the luxurious 2016 Lincoln MKX utilize the actor’s fame and handsome mug once again, this time directed by Oscar-nominated directed Gus Van Sant. You can check out one of the ads here, courtesy of YouTube.
The ads aim to highlight the luxurious, atmospheric feeling provided by the new Lincoln MKX, which, like the ads says, “stays with you.” Whether or not this new line of ads will end up parodied on Saturday Night Live (like the last batch) remains unknown.
Last year’s ads were enormously successful, with various parodies and jokes that followed only increasing the sales for the Lincoln MKC by about 25 percent. These new Matthew McConaughey ads certainly can’t hurt.
If you’d like to check out the 2016 Lincoln MKX or are interested in any other Lincoln models, feel free to contact us or visit us here at Shults Ford Lincoln of Wexford.
Whether you are driving your daily commute or heading off on a road trip, it’s likely that you want your car to have seats that offer superior comfort. Now, Lincoln is taking seat comfort to an entirely new level. The American car maker recently offered an innovative take on the modern car seat. With the ability to move in 30 different ways, massage features, and improved body support, the seats available in the Lincoln Continental concept are the next step in luxury.
“The next frontier to serve the luxury automotive client is a seat that conforms to and supports the body—a seat that feels as if it were personally tailored for you each time,” said Johnathan Line, advanced seat innovation supervisor and technical export.
The Lincoln Continental concept’s 30-way seats use a patented flexible comfort carrier to provide superior comfort. A system combines plastic and a thin layer of foam to flex around the body, taking stress off the shoulders and neck. This seating concept was created after the seat engineers studied the seats in first-class and private airplanes.
To truly see Lincoln luxury, make sure you stop in to Shults Ford Lincoln of Wexford.
It used to serve presidents, until the name fell out of favor as European luxury cars pushed their way into the American market. Now, it’s back. Lincoln is resurrecting the former presidential vehicle. The Lincoln Continental will go on sale in 2016.
Since it last rolled off the lines in 2002, the Continental has been storied. While Lincoln tried to compete with foreign automakers, the American aspect vanished from the car. Now, CEO Mark Fields is leading the revival.
“When we get a chance to work on an iconic nameplate like that, it’s a mixture of pride and a mixture of fear, because when you put that name out there, it’s got to deliver,” Fields told The Associated Press.
Henry Ford’s son, Edsel, who added it to the lineup in 1938, first inspired the Lincoln Continental. Sales gradually rose until 1990, where they peaked at 62,732 units. After that, sales slipped and Lincoln fell out of the luxury market. Now, with Fields behind the wheel, Lincoln is pushing its way back up from premium to luxury. Hopes are set high in China, where full-size sedans are growing in popularity.
It’s easy for a lot of crossovers and SUVs out there to stick a few shiny surfaces and finishes on their exterior and interiors and claim to be “luxury” vehicles. Not all that glitters is gold, though, as we know. Here at Shults Ford Lincoln of Wexford, though, we’ve got the real deal. The new Lincoln MKX might be built on the same platform as the Ford Edge, but it takes everything to a whole new level.
The Lincoln MKX is a beautiful crossover, with a uniquely Lincoln design look. Fortunately, the package is as excellent and luxurious as the wrapping indicates. It features perks like a Revel audio unit with 13 speakers in Select and Reserve trim levels—that number shoots up to 19 in the Black Label trim—the MyLincoln Mobile app, leather upholstery with 22-way power-adjustable front seats, and much more.
It’s not just a mobile hotel room, though—it’s got quite a powertrain under the hood as well. You can get a V6 engine with over 300 horsepower or even a new 2.7-liter EcoBoost V6 engine option with up to 330 horsepower. The new version of the MKX will hit dealerships this fall, but come in and see us here at Shults to learn more about the MKX and the rest of the upgraded, truly luxurious Lincoln lineup today.
Together, The Center for Auto Safety and The Car Book have said that the Lincoln Navigator is a Best Bet. The award is only given to vehicles with superior crash test ratings, and the Navigator is the only large premium utility vehicle to earn this recognition.
The award is based on nine vehicle categories, including, crash tests, safety features, rollover, preventative maintenance, repair costs, warranty, fuel economy, complaints, and insurance.
The 2015 Lincoln Navigator earned a five-star Overall Vehicle Score from the National Highway Traffic Safety Administration earlier this year.
In addition to its excellent safety standards, the Navigator offers an interior with premium features including better second-row head room and leg room than the Cadillac Escalade. Also, when properly equipped, it has a best-in-class towing capability of 9,000 pounds.
The 2015 Navigator is also the most powerful and most efficient Navigator ever. The 3.5-liter EcoBoost engine delivers 380 horsepower along with best-in-class fuel economy of 16 mpg city, 22 mpg highway, and 18 mpg combined.
If you’re looking for a luxurious large SUV that will give you the best in safety and features, come check out the 2015 Lincoln Navigator available now at Shults Ford Lincoln of Wexford.
Let’s say you have planned to go somewhere—the mall, coffee shop, a friend’s house, whatever. It’s something you have been looking forward to for a very long time. You trudge through the snow out to Lincoln MKC only to realize that you forgot to remotely start your car! Now you’ve got to scrape all of the ice of your windshield, making you late and putting you in a foul mood for the rest of the evening.
Not anymore. Not if you own a Lincoln automobile and an Android smartphone. That’s because the Lincoln Motor Company is “the first automotive brand to launch an available seamless integration with Now cards in the Google app,” according to a press release from the automaker. This is achieved by the way of the free MyLincoln Mobile app.
If you’re wondering what Now cards are, Google says that they are are “short snippets of useful information” that appear “when you’re most likely to need them” and when “they’re relevant, based on things like the time and your location.”
Now, if you’ve scheduled your outing in your Google calendar, your Lincoln automobile will be nice and warm.
Is there anything better than that new car smell? Well, according to Chinese consumers, there is – no smell at all. In an effort to appease its Chinese car customers, Lincoln eliminates its new car smell from vehicles bound for China.
According to representatives from Lincoln Motor Company, research indicates Chinese patrons are less than enthusiastic about the scent caused by new plastics, glue, and leather that most Americans find so appealing in new cars. “They don’t like it,” says Kumar Galhotra, Lincoln’s president. “We’ve gone through a very thorough process of understanding the materials that contribute to that smell.”
In an effective effort to remove the new car smell, some automakers are employing nose teams to inspect cars for odor and develop methods for its removal. Fortunately for the Chinese market, Lincoln workers simply put a container of carbon absorbent sheets into the Lincoln cabins before the vehicle is shipped to China – much like eliminating bad odors from the fridge with baking soda – and upon arrival, the smell has dissipated.
Come check out Shults Ford Lincoln of Wexford, where we promise you can enjoy that new car smell!
By recently partnering with Google, Lincoln was able to develop a one-of-a-kind seamless app experience to add to the luxury experience of owning a Lincoln. The new MyLincoln Mobile app was developed to increase connectivity between drivers and their cars.
The new app is unlike anything you’ve ever seen before, allowing drivers to schedule remote starts, lock, unlock, and locate their vehicle, all with the push of a button. The seamless integration also means that owners can sync their cars with their calendars to have their car ready to go when they need it, said Lincoln.
“Delivering unique experiences for the luxury client throughout ownership is fundamental to Lincoln,” said Matt VanDyke, Director at Global Lincoln. “By innovating with leading tech companies, we have an opportunity to personalize the ongoing interaction between the customer and the vehicle.”
The new MyLincoln Mobile app will also allow users to access Google, providing them with information on traffic, weather, and even things like sports scores. No more fumbling around with your phone; this new system lets users have hands-free information anytime they want. Plus, with the new remote system, drivers can access their cars from nearly anywhere.
The National Highway Traffic Safety Administration (NHTSA) has awarded the 2015 Lincoln Navigator with its maximum 5-star Overall Vehicle Score for safety in the New Car Assessment Program.
The score highlights the SUV’s ability to keep passengers safe in the event of a frontal or side-impact crash, as well as its resistance to rollover. It uses a nifty system called AdvanceTrac with Roll Stability Control to provide stability and minimize skidding/fishtailing in sharp turns.
However, what impresses us the most about the 2015 Navigator here at Shults Ford Lincoln of Wexford is the vehicle’s ability to avoid crashes altogether, thanks to its comprehensive suite of advanced driver-assist technologies.
Features like Blind Spot Information System, Cross-traffic alert, and forward and reverse sensing systems ensure that the driver is as aware of his or her surroundings as possible, making them less likely to get into a situation that would lead to an inevitable crash. And that, we think, is even better than its 5-star crashworthiness!